The employees of every company take actions on the basis of own perceptions, so it is in the best interest of the management to be fully aware of employee’s opinions or views. An employee opinion survey permits a firm to get well acquainted with employees’ perceptions. It provides valuable information and insights about the workers and the company to recognize and then address critical problems affecting the productivity of employees. The information collected from employee views surveys can help the top level management to identify various cost saving opportunities; reducing turnover, improving productivity; curbing absenteeism; streamlining communication; monitoring training requirements; improving supervision; and observing the company’s progress with respect to industry. A key benefit of an employee opinion survey is that it helps to enhance customer satisfaction. The association between customer satisfaction and employee motivation is well known, so employee satisfaction studies and various other tools for workforce views are not just for elevating the satisfaction level of employees. Customer loyalty and satisfaction is important for the success of an organization, and satisfied workforce often makes loyal, profitable and satisfied customers. If you wish to obtain a truthful feedback from your employees, they must be assured that their views will be kept in anonymity or confidentiality will be preserved. Otherwise, the workforce might not provide true and sincere feedback or suggestions. Acting in a timely way on the response is equally imperative for the workforce to retain trust in your company as well as its management. It actually supports the fact that company gives importance to its employees’ issues and opinions. Above all, workforce is the greatest ‘asset’ of a firm, so valuing their views, thoughts and issues can give imperative insights to managerial performance and realize its goals. An employee opinion survey is an investment that develops a sense of attachment and commitment of workforce with the company.