Lack of informal conversations, team meetings, human resource surveys and other ways of communication are a major concern in majority of the organizations, particularly the large ones. Top managers and supervisors usually isolate themselves from the employees, endangering efficient employee communication. Also, business owners at times rely solely on their knowledge and experience for making significant decisions, without knowing the opinions and perceptions of their employees. As a business owner, you must remember that your employees have valuable insight and information about the company’s processes, services and products, customers and clients and other important drivers of enhanced performance, profit and competitiveness. The best and most effective way to gather this important information is to conduct online surveys on a regular basis. Nowadays, lots of businesses are utilizing these surveys to identify problems, as well as opportunities. Such kinds of surveys give business owners useful ideas on how to improve job satisfaction and boost morale of the employees. These types of online surveys can prove extremely useful, particularly when- • The business is rapidly growing and responsibilities are changing frequently. • A company is experiencing high staff attrition rate as this can be a probable sign of the employee dissatisfaction. • Your business is going to plan an important reorganization or major change which can create apprehensions among the employees. • The business is beleaguered by lots of rumors which show poor communication from the management side with the employees. Thus, web based or online surveys can help businesses in more ways than one when conducted in a right and proper way. A comprehensive HR survey should typically include topics, like work environment, empowerment or decision making, change and innovation, work performance and quality, compensation and benefits, reward and recognition, training and development needs, opportunities, communications, employee engagement and a lot more. Conducting such assessments will help to find out how well changes have been executed and managed and also, identify new opportunities and problems which have surfaced in the last year.